Market Positioning


In order to sustain competitive advantage and market “buzz,” TSG uses the latest and greatest social media technologies to get you noticed and in the spotlight.


We offer consultation for:

  • Competitive analysis
  • Market segmentation
  • Marketing messages
  • Value propositions
  • Packaging
  • Search Engine Optimization (SEO)
  • Blogging

Sales Transition

Use Cases

There are clients using your product, and you need to establish tangible use cases and quantifiable benefits that the product delivers. In order to keep sales increasing you need to capture these use cases and wins for collateral content and learning. TSG formalizes this process and delivers key content.


Services offered:

  • CEO/President advisor
  • Technology partnerships
  • Seminars
  • Solution briefs
  • White papers
  • Interim VP of Sales/coach
  • Exit strategies


                        



Sales Initiation

Beta Testing

You’ve completed the product, and you need to beta test the product with a select few clients to determine the appropriate use cases. Trident Sales Group will provide engagements for beta testing leveraging your or our industry clients.  This will enable you to support the product and refine the offering and allow us to help you determine the marketing and selling strategies.


Advisory services:

  • Features and functions
  • Integrating with existing technologies
  • Installation
  • Ease-of-use and placement
  • Product briefs
  • Product presentation
  • VC collateral

                        



Market Pricing


Helping you create pricing strategies for market penetration, increasing market share and volume sales.

Services offered:                                                 

  • Across market segments
  • Across channels




Market Promotions


A uniquely developed business marketing strategy designed to stimulate a customer to take action towards a buying decision.


We consult on:

  • Content development
  • Advertising, shows, and public relations
  • Customer testimonials
  • Social media goals
  • Web & Webinars
  • Suggested online presence
  • Web site analytics


Sales Execution

Expansion

A formula for success is being realized, and expansion is required. TSG will develop your competitive price books, territory, sales plans, and marketing material so you can increase sales.




We consult on:

  • Distribution channel development
  • Sales model
  • Sales pitch
  • Training and development
  • Technical support
  • OEM
  • Sales management advisor